Today’s post is by bestselling author Seth Kahan. It’s an excerpt from his book Getting Change Right: How Leaders Transform Organizations from the Inside Out. You can learn more about him and his book at the end of the post.
In the conclusion to this post I would like to highlight the following:
“Most importantly by engaging our stakeholders using social construction you will be able to:
– Penetrate the demands and clutter that are part of business life.
– Break through the assorted messages the media constantly delivers.
– Get people’s attention and move forward to help them engage, get involved, and begin contributing.
– Coordinate this activity without formal authority.”
Check it out, great article: