Social DNA in the enterprise

See on Scoop.itskills services

With many organizations using Facebook to promote their products and services, an enhanced search service can benefit business users of Facebook.

The traditional search systems rely on techniques that have been in use for decades. In the tests I have run over the last 30 years, most search and retrieval systems are more alike than different. The emergence of services like Facebook and, more recently, Google Plus (google.com/+) pivots on the willingness of users to create content and provide information (wittingly or unwittingly) about their friends, business contacts, preferences for everything from entertainment to people, and more.

The “and more” is not well understood. Within a walled garden system like that of Facebook or Google Plus, the users must be registered and voluntarily become what an online poobah calls a “stateful entity,” meaning a real person with a public e-mail address. Now companies like Facebook and Google can hook an identity to system usage. When a user logs in, he or she creates a “stateful session,” which can be tracked, analyzed and indexed. The resulting index is more than key words; it’s a finely detailed record of the user’s activities, associations and interests. With budget cuts reducing traditional surveillance methods practicality, services like Facebook and Google are looking more like cheap and easy alternatives to traditional tracking methods.

See on www.kmworld.com

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