From CoDesign Kickstarter: How amazing is this, it could really help change behaviour:
” 999BOTTLES COMES WITH A COMPANION APP THAT PROVIDES POSITIVE REINFORCEMENT BY VISUALIZING HOW MUCH PLASTIC YOU’VE SAVED.”
Follow this link to check it out: http://mashable.com/2012/04/22/apps-earth-day/
Article by: Matt Petronzio
“The modern environmental movement began on April 22, 1970, when Gaylord Nelson, a United States Senator from Wisconsin, headed an environmental teach-in with over 20 million participants. This event became known as Earth Day, now in its 42nd year and observed by more than 500 million people in 175 countries.” See more at link above.