Interesting New Ways to Define and Segment your Market


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Every company has a definition of their market and every company also identifies certain segments in that market; even if it’s in someone’s head. But it’s becoming painfully clear that the old and convenient ways of doing this are ineffective and significantly limit the potential of your business. All we need to do is look at the results and we can see that both dollars and efforts are wasted in the more traditional ways of viewing and getting to the market. They simply don’t work if your goal is to create enduring value for your customers.

As new channels – such as social media – emerge, marketers flock to them in droves, hoping this new access point will drive more valuable outcomes for their businesses, or their careers. Unfortunately, one-size-fits-all doesn’t work any better in social media than it did in email, print or another other media you can think of. In fact, one-size-fits-none!

Continue Reading…

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The Essence of Transformational Adult Learning


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The theory of transformative learning theory, first articulated by Mezirow and further refined in his later publications, is about change – dramatic, fundamental change in the way we see ourselves and the world.

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Collaboration is critical for progressive organisations to succeed – so says HBR

Article by: Al Novas posted in June 2011. From Social Learning Blog:

“On the cover of this month’s Harvard Business Review highlights the importance of collaboration at progressive companies. Collaboration has received a lot of press, now a centerpiece and on the cover of one of the top management and leadership publications in the world. So it must be important. I agree with HBR and the other articles that discuss the merits of collaboration, social and informal learning in the marketplace. (If interested in a free chapter from the new book The New Social Learning, just click through).

One scenario described in the article Are you a Collaborative Leader in this month’s HBR discusses how got its entire workforce engaged in their internal (now external) product called Chatter.”

Companies Can – and Should – Bring the Passion (Part 3)

Ideas from the UpMover – an article by Merry Richter.

“In the first post of this series, we made the business case for investing in a corporate citizenship program, and in the second we described various financial giving models to consider.

This post expands on the topics of corporate philanthropy and corporate social responsibility by offering some meaningful ways that your company can make a difference with non-cash (or limited cash) contributions. Here are some solid strategies to get you started on your way.”

Read more here:

Kickstarting: A Water Bottle That Tracks Its Own Eco Impact

From CoDesign Kickstarter: How amazing is this, it could really help change behaviour:


Employers Struggle to Retain and Recruit for Management Positions


Interesting article from Training Journal:

“A company that does not work hard to retain its employees and invest in its people will find itself in a difficult situation given we already have a shortage of high quality managers. Strong managers are the lifeblood of effective organisations and too many employers are realising this too late.” (Accessed 23/04/2012).


MicroPlace – helping to alleviate poverty through microinvesting


MicroPlace is on a wonderful mission: to alleviate global poverty by letting everyday Americans invest in businesses run by the working poor. It’s called microinvesting and besides helping those in need take their small business ideas to market, it also gives investors a financial return on their humanitarianism. This is a great way to give back.

Please go here if you are interested: (accessed 10/04/2012 via BrainPickings – Price Tags of Life:

5 Social Entrepreneurship Startups You Should Know Right Now

Below are excerpts from Lauren Drell’s article on Mashable (accessed 09/04/2012). Very interesting for those thinking about starting up their own businesses.  They are passionate people who want to improve the lives of others.

“By harnessing the power of digital technology, these five companies have offered resources to citizens in need, helped to eliminate landfill junk and funded social entrepreneurs who will effect real change on a global scale. While the companies are diverse, they share a common thread — a passionate leader who’s devoted to improving lives.”