Social media

Interesting New Ways to Define and Segment your Market


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Every company has a definition of their market and every company also identifies certain segments in that market; even if it’s in someone’s head. But it’s becoming painfully clear that the old and convenient ways of doing this are ineffective and significantly limit the potential of your business. All we need to do is look at the results and we can see that both dollars and efforts are wasted in the more traditional ways of viewing and getting to the market. They simply don’t work if your goal is to create enduring value for your customers.

As new channels – such as social media – emerge, marketers flock to them in droves, hoping this new access point will drive more valuable outcomes for their businesses, or their careers. Unfortunately, one-size-fits-all doesn’t work any better in social media than it did in email, print or another other media you can think of. In fact, one-size-fits-none!

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31 Great Ways Universities are Using Google +

Shared from “Social media resources like Google Plus offer a great opportunity for growth in education through collaborative work, communication, and camaraderie. Many of today’s universitieshave recognized this incredible potential, and have put G+ to work on campus. We’ve discovered more than 30 great ways universities are currently using Google Plus, along with several ideas for the future. Read on to learn about the amazing possibilities that Google Plus offers for universities.”

Reference: (Accessed 24/04/2012).


Social Learning Infographics

The first graphic shows “What is Social Learning?” and is from SkillSoft on Overdrive Interactive: (Accessed 18/04/2012).

From Future Workplace: (Accessed 18/04/2012).

Follow this link to see the graphic: Social-Learning-Infographic

Beepmo – allows LinkedIn users to discover other users


From the Next Web Blog: “Beepmo launched in beta on February 1 this year and, in essence, it allows LinkedIn users to discover other users of the business social network and upcoming events in their area. That’s a distance of up to 100 kilometres away from your device, thanks to data from mobile networks.” (via Location-Based Beepmo Brings Social Discovery to LinkedIn)

Reference: (Accessed 17/04/2012).

16 Ways Educators Can Use Pinterest [INFOGRAPHIC]


“Our friends at have put together the following infographic, which details how teachers can use Pinterest to organize lesson plans, distribute curricula, collaborate with other faculty, and even encourage student participation.”

This would also be a very useful tool for workplace and skills training. I hope to learn how to create infographics and to use them in my material in the future.

Please see this link below:

16 Ways Educators Can Use Pinterest [INFOGRAPHIC].